What is an SEO Agency? Do You Truly Need One in 2024?

Nowadays, every online business seems to be using SEO agencies to snowball.

But what is an SEO agency and how do they help businesses?

In this article, you will learn what SEO agencies are, what they do, and if they are worth it.

What is an SEO Agency?

An SEO or search engine optimization agency is a service provider that will use SEO as a service to increase the online visibility of their clients.

If you are not sure what SEO or search engine optimization is, it’s the process of improving the quality and quantity of website traffic from search engines, resulting in sales. 

To be more specific, SEO agencies target to increase organic traffic, also known as “natural” or “unpaid” visitors rather than paid traffic, which is usually achieved through ads. 

Increasing organic traffic is considered to be the best way to gain website visibility and generate sales, because-

  • 59.2% of all web traffic comes from Google organic search. (Sparktoro)
  • Google gets 99,000 searches per second in 2023. (SEO.AI)
  • The organic results receive 94% of clicks in the SERPs. (Olsenmetrix

There’s no doubt that these numbers are ridiculous.

So, to sum up, an SEO agency implements different approaches and techniques to direct a portion of the huge web traffic to your website that explodes your revenue. 

What Does an SEO Company Do?

An SEO company implements different SEO techniques, like on-page and off-page optimization, technical SEO, link building, website audits, content creation, etc. 

Let’s get to know a little more about these techniques-

  • Competitor analysis: Analyzing and evaluating competitors’ online presence. 
  • Content strategy and planning: Content roadmaps aligned with business goals. 
  • Keyword research: Finding relevant and high-performing keywords. 
  • On-Page Optimization: Implementing SEO best practices within web pages, such as optimizing meta tags, headers, and content.
  • Off-Page Optimization: Building external links, social signals, and online relationships.
  • Technical SEO: Taking care of the technical stuff, like speed, mobile-friendliness, and crawlability.
  • SEO audits: Assessing a website’s SEO health, finding issues, and taking action.
  • Reporting & Analytics: Tracking SEO performance, measuring success, and making informed decisions.

To gain a clear perspective on the SEO business model, take a look at the workflow chart-

Applying these tactics may look simple, but in reality, they’re not. 

Google’s algorithm and ranking factors are volatile and constantly updating. An expert SEO company needs to constantly find new ways to improve and adapt to the changes. Plus, they have to figure out which strategy works best for each client.

Based on their client’s needs and what’s working,  SEO businesses offer a wide range of SEO services including the ones we have mentioned above.  

With the SEO business services now revealed to you, you must be wondering about the costs.

So, how much does an SEO agency cost?

An expert SEO agency will charge you $50-$300/hour, $500-$1000 a month, or $1000+ per project on average. But this rate is not constant and there are a lot of variables that can affect the pricing of SEO. For example-

  • Size and complexity of the project.
  • Location 
  • Competitiveness 
  • Range of service, etc.

So, as you can see, hiring an SEO specialist company can be pretty expensive. But you can gain a lot of benefits from hiring them.

Do You Need an SEO Agency?

Yes, you need an SEO agency if you have a business, a brand, or an online publication and want to get more revenue and online visibility. 

You may plan to optimize your website yourself, in that case, you will need to have enough knowledge and experience to do so. Existing SEO management agencies have decades of collective experience, which we doubt you can muster in a short time. 

Unless you have enough time and resources to learn SEO, it’s better to just let experts handle your SEO needs. 

But not every SEO management agency can do the job for you. There are SEO marketing businesses that may turn out to be frauds, empty vessels, or just don’t have what it takes to get you results. 

So, if you are looking for an SEO agency, make sure to choose yours carefully.   

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top