81 SEO Statistics You Need to Know in 2024

Here we present to you the curated list of the latest SEO statistics which will help you to predict the state of SEO in 2024.

Key SEO Trends

1. 93% of all online experiences begin with a search engine. (SEO Tribunal)

This is a real eye-opener about how crucial search engines have become in our digital lives. Nowadays, our lives are unthinkable without search engines like Google. 

That’s why SEO has become such a huge industry as everything is somehow connected to Google.   

2. 95% of search traffic goes to the first page of search results. (Poll the People)

Also, keep in mind that more than two-thirds of all clicks on the SERPs go to the top 5 results. So, if you’re not that keen on SEO, you might as well be in the Bermuda Triangle of the internet. 

3. 75% of users never scroll past the first page of search results. (Zipdo)

On top of that, less than 1% of searchers click on the second page of Google results. 

As you can see, most of the internet users are the “first-page-and-done” type. If you’re not catching their eye in those top results, you won’t get anywhere! 

4. Moving up 1 search position will boost your click-through rate by an average of 30.8%. (Backlinko)

This percentage varies from position to position. For example, moving up from #2 to the #1 spot will result in 74.5% more clicks.

5. SEO-generated leads convert into sales 14.6% of the time. (HubSpot)

This figure is definitely impressive and highlights the efficiency and importance of SEO. SEO not only drives traffic but also generates sales for businesses. 

AI SEO Statistics

1. AI is the next big thing in SEO, according to 97% of marketers. (Zipdo)

Looks like AI is taking over SEO! With 97% of marketers on board, it’s clear that if you’re not using AI, you’re falling behind. 

2. 88% of marketers believe automation and AI are vital for customer satisfaction. (MailChimp)

Using AI to personalize experiences and automate the boring stuff is the new trend. This means customers get what they want faster. 

Already 58% of B2B and 42% of B2C companies are using chatbots for customer support. 

3. Using AI in SEO has led to 6-10% revenue increases in 40% of marketing practices. (SEO.AI)

Making use of AI in SEO strategies is proving to be a game-changer for marketers. This number confirms the growing value and impact of AI in SEO.

4. AI and automation have affected 84% of bloggers’ SEO strategies in 2023. (HubSpot)

Tools like ChatGPT and Bard are signaling a major shift in how content is optimized for search engines. This trend reflects the increasing reliance on advanced technology to stay competitive in the ever-evolving digital landscape.

To put things in perspective, the most popular AI tool ChatGPT has over 180 million users worldwide as of December 2023. Needless to say, a huge chunk of them use ChatGPT for content creation. 

5. 44% of marketers expect AI to improve their SEO strategy. (HubSpot)

Almost half of marketers are embracing AI in their SEO strategy, which will surely increase in the coming years.  

6. 48% of SEOs use AI for content creation, 45% for analysis, 45% for learning, and 32% for research. (HubSpot) 

The versatility of the AI tool depends completely on the user. As you can see, SEOs use AI tools for different purposes. 

7. AI has increased the effectiveness of keyword searches by up to 50%. (Zipdo)

Both keyword research tools and SEOs are implementing AI while looking for untapped keywords. AI tools can save a lot of time clustering a chunk of keywords or pinpointing the important ones.

8. 65% of marketers are confident that AI won’t replace them. (HubSpot)

Remember, how people were afraid that AI would replace their jobs? Well, SEOs are afraid of that anymore. In fact, AI may replace 85 million jobs by 2025, but it will also create 97 million new ones.

9. In 2024, 73% of marketers plan to use AI extensively in SEO. (Zipdo)

Here’s a stat that confirms the last one. More SEOs will use AI to build their strategy as they become more comfortable with it.

Local SEO Statistics

1. Local searches account for 46% of Google searches. (SEO Tribunal) 

Do you turn to Google rather than a person when looking for information about your local businesses? Even if you don’t, almost half of the Google users do!

2. 30% of all results that appear in the SERPs will depend directly on your location. (Reboot Online)

Google knows where you live! That’s why it fine-tunes the SERP results based on your location so you can have better and more relevant results. 

3. Local searches convert 80% of the time. (WebFX)

Local searches aren’t just about finding places; they’re closing deals! when people search locally, they’re not just browsing — they’re ready to buy or engage. That’s why local SEO is so important.

4. In the last few years, “Near Me” searches have increased by 500%, and “Open Now” searches have increased by 300%. (BrightLocal, Google)

Search trends are shouting loud and clear: it’s all about convenience! The explosive rise in “Near Me” and “Open Now” queries shows that people want things quick, close, and right at this moment.

5. A local search leads to 50% of users visiting a store within a day. (Google)

Every month, people visit over 1.5 billion business locations that they search for on Google. So, It’s a clear sign that when people search for local businesses, they’re often ready to step out the door and shop.

6. 28% of all local searches result in a purchase. (Google)

When people hit up a local search, there’s a good chance they’re not just window-shopping. Local searches are more than just queries; they are potential sales just waiting to happen.

7. 97% of online searchers look for local businesses. (99Firms)

Which accounts for over 97 billion local searches a month. Just like the previous stats, it shows how important local SEO is!

8. 88% of people believe online reviews just as much as recommendations from friends. (99Firms)

Online reviews are the new word-of-mouth! If you are not taking care of your online presence, then you are missing out on a lot.

9. GBP listings with 100 images receive 1065% more clicks and 520% more phone calls. (Search Engine Land)

A picture is worth a thousand clicks, quite literally for Google Business Profile listings! In the digital marketplace, visual appeal translates directly into customer engagement.

E-commerce SEO Statistics 

1. About 43% of e-commerce traffic comes from organic Google searches. (Zipdo)

Organic search isn’t just a buzzword; it’s a major traffic driver for e-commerce. The key to e-commerce success is ranking well in search results.

2. Nearly 80% of users ignore paid ads in search results. (SEO Tribunal)

If you prefer paid ads rather than organic traffic, we have a piece of bad news for you. Unless you are planning to move to SEO, you are getting only one-fifth of your potential traffic. 

3. In 90% of cases, users haven’t decided on a brand before searching. (Net Market Share)

You have everything to lose if you have bad SEO. Every search and every query is a potential sales opportunity.

4. Transactional and commercial keywords have increased by 3% and 2% in 2022. (SEMRush)

On the other hand, informational and navigational keywords, have decreased in the past years. That means people have been using search engines to research products and make purchases. 

5. 59% of customers use Google to research in-store and digital purchases. (Google)

As we have said in the last stat, more and more people have been using Google for buying stuff. This just proves how you can use SEO to influence your audiences into buying your product.  

Technical SEO Statistics

1. 47% of consumers expect websites to load in two seconds or less. (Neil Patel)

The average human’s attention span is decreasing every year. That means, if your website is not fast enough, your visitors won’t wait for it to load! 

2. A three-second page load time increases the bounce rate by 32 percent, while a five-second load time increases it by 90 percent. (Google)

And as the bounce rate increases conversion rate drops! For every additional 1 second of load time, website conversion rates drop by an average of 4.42%. 

3. Low-loading sites cost brands over $2.6 billion in revenue each year. (Invision App)

Spend a couple hundred on technical SEO or lose thousands of dollars every year, the choice is yours! 

4. Brands benefit from technical SEO with an average ROI of 117%. (Revenue Zen)

Even if you don’t see the importance of technical SEO, the major brands do! 

5. 59% of SEOs consider technical SEO as their most effective SEO strategy. (Revenue Zen)

For the SEO gurus, technical SEO isn’t just part of the game; it’s often their trump card. They understand the technical health of a website is just as important as its content.    

SEO Backlink Statistics

1. 94% of SEOs believe backlinks will continue to influence Google’s ranking for at least five years. (Aira)

It seems like the SEO  gurus are betting big on backlinks! Almost all of the SEO experts agree that backlinks aren’t going anywhere as a ranking factor on Google anytime soon, at least for the next half-decade. 

2. Google’s top result has an average of 3.8x more backlinks than positions 2-10. (Backlinko)

This stat is a clear message: more backlinks, more traffic! To get the number one spot in the SERP, you need more quality backlinks.

3. According to 67.5% of SEO experts and 58% of businesses, backlinks affect SERP rankings, and 85% believe they influence brand authority. (uSERP)

Looks like the SEO community and businesses are on the same page about backlinks. They agree that backlinks are movers and shakers in SERP rankings.

Also, if you want to build a brand, backlinks are key to building brand authority. 

4. 46.5% of SEOs spend $5,000 to $10,000 per month on building links. (uSERP) 

Backlinks aren’t just a tactic anymore, they are full-scale investments. As you can see, almost half of the SEOs spend a lot of money on building links. 

5. In 89% of cases, SEOs produce content to build links. (Aira)

That’s because without building links you can’t drive a lot of traffic. Without traffic, your content will be useless. 

6. 43.7% of high-ranking pages have reciprocal links. (Ahrefs)

In the SEO world, you don’t just build links, you build relationships. The give-and-take relationship between the top-ranking pages proves just that. 

SEO Content Statistics

1. Globally, 4.08 billion people read blogs, making up 77% of internet users. (Demand Sage)

That’s the majority of the internet users! Due to the demands of so many people, there are currently over 600 million active blogs globally that post around 7 blog posts every day.

2. Blogs on brand websites generate 97% more inbound links and 434% indexed pages, resulting in better SERP rankings. (HubSpot)

If you are someone who thinks blogs are wasted on brands, think again! Blogs are the unsung heroes in the digital marketing arena.

3. Adding fresh images and new content to existing pages can increase organic traffic by 111.3%. (Safari Digital)

With the recent algorithm updates, Google just loves content that is helpful to the readers and outdated content is anything but that. That’s why updating your content with new images will boost your organic traffic. 

4. 54% of Fortune 500 companies have blogs. (Demand Sage)

Also, businesses that have a dedicated blog section see 55% more traffic than their counterparts that don’t have a blog section. 

5. 40% of SEOs say that content marketing provides the best passive link-building results. (uSERP)

In the SEO world, everything is connected. One of the reasons blogs are popular among SEOs is that they can be great for building links. Also, without links you can’t use your blogs to their full potential. 

6. Blogging is around 60% cheaper than traditional marketing. (Demand Sage)

After video and eBooks, blogging is the third most common content marketing strategy. So, if your marketing strategy needs to be cheap and effective, you need a blog.

7. A blogger using 7-10 images in a post is 2.3 times more likely to report strong results. a blogger using videos gets a 4x better result. (Orbit Media)

Creating content shouldn’t just be mindless; you need to make sure it is valuable to the user and enjoyable for them. To that end, you need to use the appropriate visuals to make them appealing to your readers.

8. Blogging leads to 55% more website visitors. (HubSpot)

Struggling to get traffic to your website? Blogging might be a great idea!

9. Blogs produce 67% more monthly leads and experience 126% higher lead growth than non-blogging companies. (HubSpot)

Not just traffic, blogging seems to be the secret sauce for business growth. Companies that embrace blogging enjoy a boost in monthly leads, and their lead growth soars way higher than those who skip it. 

10. 61% of Americans have purchased after reading a blog post recommendation. (Content Marketing Institute)

Blogging gets you traffic, blogging gets you leads, what else? Blogging can get you more sales too! More than half of the American population makes a buying decision after reading a blog post.

11. 70% of people prefer to learn about a company from blogs rather than from ads. (Harvard Business Reviews)

Who doesn’t hate ads, right? And the stats prove that! Instead of wasting time and money on ads, spend it on building a quality blog that will bring in more sales!

12. 65% of content marketers prefer blogs, while for 45% of B2B marketers, blogging ranks as the second-best method. (PostFunnel, 99Firms)

The popularity of blogs is undeniable among the experts! Content and B2B marketers both deem blogging as their favorite method!  

13. The average reader spends 37 seconds reading a blog post. (SEMRush)

Even though people are moving towards shorter forms of content, still the average reading time of blogs is a lot! That means you have a lot of time to persuade your readers to make a decision!

Voice Search SEO Statistics 

1. Voice searches account for 1 billion searches each month and 27% of mobile users use voice search. (WebFX, Google)

Voice search is making some serious noise in the digital world. With such huge numbers of searches per month, it’s not just a fad but a revolution in how we seek information. 

2. Voice search generates $2 billion in sales, and by 2024 it will generate $60 billion. (WebFX)

Voice search isn’t just a tech trend; it’s a growing economic powerhouse. Already generating a cool $2 billion in sales and on its way to making $60 billion, it’s on track to become a major market mover. 

3. Voice search answers are derived from Featured Snippets 40.7% of the time. (Backlinko)

When you’re talking to your voice assistant, it’s often getting its smarts from the best of the web. Since voice searches rely on the cream of the content crop, if you want Alexa to recommend your product, you need to aim for the top. 

4. 55% of people search for local businesses using voice search. (WebFX)

Fun fact: people are not using voice search to get answers for their silly, random questions. They are asking serious questions to find local businesses they can buy stuff from. 

5. 20% of mobile queries now involve voice searches. (Search Engine Land)

This number will increase with time as more and more people will rely on voice search. It’s about convenience for modern people, so if you are not so keen on voice search now, you are probably going to regret it. 

Mobile SEO Statistics

1. Nearly 96% of all internet users have a smartphone and there are 5.44 billion unique mobile users worldwide. (We Are Social)

Come on, who doesn’t have a smartphone? What do people do with their phones?  They look up information on the internet and watch content. 

So, if the mobile version of your site isn’t that great, how much traffic are you going to miss? More than you think!

2. Mobile traffic makes up 58.99% of all website traffic worldwide and mobile searches outnumber desktop searches. (Statista, Google)

To precisely answer the question in the last stat, you are probably going to lose around 60% of the global traffic if your website is not optimized for phones or smaller devices. 

3. By 2025, 73% of internet users will access the internet via mobile devices. (CNBC)  

Right now, the mobile traffic is almost 60% and within a couple of years, it is expected to grow to 73%. Honestly, it doesn’t come as a surprise because the number of smartphone users will grow as well.  

4. Almost 70% of shoppers shop online on their phones. (SEMRush)

Nobody has time to go to a mall and browse for hours and then shop. Instead, for convenience, most people now shop from their phones. 

This is a huge information to take note of, especially for e-commerce business owners as they will be leading the charge in the coming years. 

5. The #1 position on mobile gets 27.7% clicks, while the #1 position on the desktop gets 19.3% clicks. (SEO Clarity)

This actually makes sense because more people browse the internet from their phones. So, obviously, the top pages will get more CTR from phones. This is another reminder for website owners to optimize their sites for smaller devices. 

6. 57% of people won’t recommend a business with a poorly designed mobile website, and 62% won’t make purchases on such websites. (socPub, Google)

First impressions are everything, especially for potential customers. This stat shows that a sleek, user-friendly mobile website is a must-have for businesses looking to thrive in the competitive online marketplace.

7. A second delay in loading a mobile web page can reduce conversion rates by 20%. (Google)

In the fast-paced modern world, literally every second counts. You will be losing out on sales if your website is not mobile-optimized. 

SEO ROI Statistics

1. The ROI ratio for SEO is 22:1, or 2,200%, and other studies have found ROIs up to 738%. (Business DIT)

SEO tactics may require some hefty investments but it’s also an ROI generator. With such remarkable numbers, it’s clear that businesses investing in search engine optimization are reaping the rewards.  

2. 32% of businesses claim SEO has the highest ROI of any digital marketing channel. (Zipdo)

More than a third of businesses in the world have been successful using SEO as their main marketing strategy. If you can use SEO correctly, you can also add your name to this list. 

3. The average ROI of a well-executed SEO campaign is 275%. (Zipdo)

As we just said in the last stat, SEO is the strategy to follow and the numbers agree with us too. With a well-executed SEO campaign, you can expect to get more than double your investments.  

4. E-commerce SEO has an ROI of 1,600% compared to paid search. (Zipdo)

Paid ads are considered to be the next best thing to SEO and it’s not even a competition. Organic results have immense power in driving sales and growth for online businesses.

5. The average value per click for Google search traffic is $40. (Keystar)

When it comes to Google search traffic, each click packs a substantial punch, with an average value of $40. If you are still not convinced about the monetary potential of organic search, here you go!

Video SEO Statistics

1. Currently, 91% of companies use video to market their products. (Wyzowl)

Content is king and videos are the new trend to follow. More and more people are watching video content these days, so marketers are adapting their strategies to focus on videos. 

2. YouTube creators are trusted by 90% of viewers, and 89% think YouTubers provide the best product recommendations. (Google)

Thanks to vloggers, nowadays people trust video reviews more than ever. With YouTubers on your side, you can have a real influence over your audience.  

3. Video results are 50 times more likely to rank organically in Google than text-based results, increasing organic traffic by 157%. (Forrester, Buffer)

Since people trust videos more, Google has also made it their motto to trust them as well. If you add original videos to your blog content or just create videos to market your product, you are likely to get a huge boost to your rankings.

4. Video search results have a 41% higher CTR than text-based results. (Wix)

As the viewers prefer videos more, they are also getting more CTR than traditional blogs. This is why working on video content besides a blog will be helpful.

5. When placed in videos, calls-to-action get 380% more clicks. (QuickSprout)

CTA’s have always been the game changer and are widely used. But after reading this stat, you can’t just ignore the power of video as a medium to engage viewers and drive action.  

6. Consumers are up to 85% more likely to buy a product after watching a video. (Neil Patel)

This stat shows that to make more money selling a product, all you need to do is just make more videos about it. The previous stats proved that videos have more influential power than blogs and this stat confirms it. 

7. Bloggers who use videos get four times better SERP results than those who do not. 80% of users would rather watch a live video than read a blog. (Orbit Media)

Using videos in blogging isn’t just a trend; it’s a strategy that will pay off. Bloggers who use videos see a 4-fold improvement in their SERP rankings compared to those who don’t. And it’s not just about SEO; audience preferences are also shifting.

B2B SEO Statistics 

1. Organic search generates 2x more revenue for B2B companies than other channels. (BrightEdge)

In the world of B2B, organic search is the undisputed champion of revenue generation. It delivers a remarkable 2x more revenue compared to other marketing channels.

2. On average, B2B companies spend 22% of their marketing budget on SEO and 53% of companies plan to spend more. (Firstpagesage, Searchmetrics)

As B2B marketers are keeping their trust in SEO, more of them will be aboard the SEO train soon. SEO is the strategy to follow in driving business growth.

3. 70% of B2B marketers say SEO generates more sales than PPC. (Databox) 

In the last stat, you saw B2B companies are likely to invest more money in SEO. In this stat, you can see why. As most B2B marketers believe in the effectiveness of SEO, it’s no wonder why they choose SEO over other strategies.

4. 70% of B2B companies hire in-house SEOs and 60% of B2B companies use SEO for marketing. (Searchmetrics, Enterprise Apps Today)

As most of the B2B companies are embracing SEO as their marketing strategy, a majority of them are hiring in-house employees. This just shows that they are not using SEO as a one-time thing, rather they are in for the long game.

5. Before buying a B2B product or service, a potential buyer makes about 12 Google searches. (Enterprise Apps Today)

In this day of information, people are being more careful where they spend their money. No one buys a product without researching enough and the B2B industry is not an exception.  

Use SEO Stats to Your Advantage

That was some ride, wasn’t it? 

These stats that we have chosen, not only highlight the importance of SEO but also the different aspects of it. 

While working with SEO, you must always remember that SEO is not just one technique, it’s a combination of multiple small changes that you make to your optimization approach as a whole. They are all equally important.

The collection of these stats proves exactly that and you should be able to predict the future trends of SEO and stay ahead of the game!