25 Best SEO Conferences Around the World to Attend in 2025

SEO conferences are fantastic opportunities to create networks, learn from experts, and stay updated with the latest trends in the industry. But with so many SEO events happening each month, how do you decide which ones to prioritize?

We’ve curated a list of the best SEO conferences happening around the globe in 2025. Whether you’re a seasoned expert or just starting, there’s something here for everyone.

List of the Top SEO Conferences of 2025

Now, let’s get to know more about these SEO events and why you should attend.

1. Affiliate Summit

• When and Where: February 3 – 5 (Caesars Forum, Las Vegas); August 4-5 (New York Marriott Marquis Times Square) 
• Format: In-person
• Speakers: Zillah Byng-Thorne, Alexis Caldwell, Camilla Cho, Afshan Doshani, and more.
• Pricing: $1199 – $2099 (early bird tickets are available until Dec 6, 2024)
• Topics Covered: Content & Commerce, Lead Gen, Brand Strategy, and Traffic & Conversion

About Affiliate Summit:

The Affiliate Summit brings together ambitious business leaders to drive their ventures forward, including e-commerce sellers, affiliates, advertisers, networks, and tech suppliers. The Affiliate Summit East and West provides attendees with cutting-edge talks, networking opportunities, panel discussions, and the chance to build better partnerships in an online market.

2. WTSFest

• When and Where: February 19-20 (London, UK), April 3 (Portland, USA), June 13 (Berlin, GER), October (Philadelphia, USA), and November (Melbourne, AU).
• Format: In-person & Recording tickets are available.
• Speakers: Alice Rowan, Chase Kreuter, Meg Sharma, Shola Kaye, and more.
• Pricing: £299-£499 (London); $299 (Portland); €299 (Berlin); TBA (Philadelphia and Melbourne).
• Topics Covered: State of the tech SEO industry, future-proofing, emerging strategies, and career growth.

About WTSFest:

Women in Technical SEO Fest or WTSFest in short is a great opportunity for women who have been working in SEO and marketing to connect, learn, and share knowledge while empowering one another in a supportive and inclusive environment.

The event is usually divided into four parts: Analyze, Advance, Innovate, and Empower; featuring 10 speakers in total.

3. SEO Mastery Summit

• When and Where: March 10-14, 2025 (Ho Chi Minh City, Vietnam)
• Format: In-person
• Speakers: Craig Campbell, Kalin Karakehayov, Oleksandra Khilova, Raj Goodman Anand, and more.
• Pricing: $800 (Get $150 off as early bird tickets available until Dec 2, 2024)
• Topics Covered: TBA

About SEO Mastery Summit:

After the back-to-back success of the SEO Mastery Summit, Mads Singers is hosting another major SEO event spanning five days of immersive learning and networking. It kicks off with two days of workshops (march 10 & 11) focused on building links and creating content. On March 12-14, 400 SEO professionals will gather for a three-day conference. 

You’ll learn new skills, gain valuable insights, and expand your professional network at this event.

4. Friends of Search Fest

• When and Where: March 13th, 2025 (Kromhouthal, Amsterdam, Netherlands.)
• Type: In-person.
• Speakers: Lottie Namakando, Aleyda Solís, Purna Virji, and Barry Adams, among others.
• Pricing: € 538,45 – € 659,45
• Topics Covered: E-commerce SEO, E-E-A-T, technical SEO implementations, etc.

About Friends of Search Fest:

Friends of Search Fest will be celebrating its 12th edition on March 13, 2025, at Amsterdam’s iconic Kromhouthal. This event is a must-attend for those passionate about all the sectors of digital marketing. 

As one of Europe’s top search conferences, it draws over 700 professionals annually. By attending you will gain cutting-edge SEO and PPC insights, directly from international experts, and get the opportunity to share experiences, and network. 

5. SMX Munich 

• When and Where: 17th – 19th March 2025 (International Congress Center, Munich, Germany).
• Format: In-person
• Speakers: Rand Fishkin, Mike King, Alexander Holl, and more.
• Pricing: €699 – €2,599 (early bird tickets are available until Dec 13, 2024)
• Topics Covered: Content strategy, Growth strategies, AI, etc.

About SMX Munich:

With over 60 carefully chosen sessions exclusively focused on search marketing, SMX Munich has been the premier search marketing conference since 2008. The conference is curated by a neutral editorial team. This conference has over 70 speakers and half of the sessions are in English, so it’s one of the biggest events in the DACH search market. 

6. Adobe Summit

• When and Where: March 17-20, 2025 (Las Vegas, NV.)
• Format: In-person and online, on-demand sessions available.
• Speakers: Shantanu Narayen, Anil Chakravarthy, David Wadhwani, and more.
• Pricing: $850 – $2295 (early bird tickets are available until Dec 13, 2024)
• Topics Covered: Generative AI, Maximizing Performance, Scaling Content, etc.

About Adobe Summit:

It’s going to be the epicenter of digital experience innovation at Adobe Summit 2025, taking place March 17-20 in Las Vegas. Over 200 sessions, including keynotes from corporate titans, will let you see groundbreaking Adobe technology, connect with industry leaders, and gain actionable insights. 

This is an unrivaled opportunity for you to explore the latest trends and tools defining the digital landscape, whether you attend in person or online. 

7. Sydney SEO Conference 

• When and Where: March 20-21, 2025 (Amora Hotel Jamison, Sydney, Australia.)
• Format: In-person
• Speakers: Aleyda Solis, Cyrus Shepard, Kyle Roof, and more.
• Pricing: $399 + GST 
• Topics Covered: Advanced SEO, E-commerce SEO, Digital PR, etc.

About Sydney SEO Conference:

Prosperity Media will host the Sydney SEO Conference at the Amora Hotel Jamison on March 20-21st, 2025. The single-track event will provide actionable insights from industry leaders tailored for SEO specialists, digital marketers, business owners, and more. Immerse yourself in a day packed with valuable tips and connections to propel your SEO.

8. SMX Paris 

• When and Where: March 25-26, 2025 (Paris, France.)
• Format: In-person
• Speakers: Erlé Alberton, Sophie Attali, Sophie Blanchetière, and more
• Pricing: €40 – €1300 (Super early bird tickets are available until 17th Jan, 2025)
• Topics Covered: TBA

About SMX Paris:

The 14th edition of SMX Paris will feature over 50 French and international speakers who will share cutting-edge SEO and SEA strategies and insights. In addition to providing actionable guidelines and tips for digital marketing, you can connect with industry influencers and potential partners during this event.

9. Social Media Marketing World 

• When and Where: March 30 – April 1, 2025 (San Diego Convention Center, San Diego, California.)
• Format: In-person and online
• Speakers: Nicky Saunders, Michael Stelzner, Mark Schaefer, Brooke Sellas, and more.
• Pricing: $497-$1,997 (early bird tickets availables available until Dec 3)
• Topics Covered: AI and Marketing, Marketing Strategy, Organic and Paid Social Marketing, etc.

About Social Media Marketing World:

Join thousands of marketing professionals at Social Media Marketing World, the largest event in the industry. Learn about marketing strategies, organic and paid social marketing on major platforms, and general marketing in San Diego, California, with top speakers, workshops, and networking opportunities.

10. Pulse eCommerce Summit

• When and Where: 9-10 April (The Brewery, London), 17th July (Lavan Midtown, New York City)
• Format: In-person
• Speakers: TBA 
• Pricing: Free for e-commerce retailers, £750 (UK), $400 (US)
• Topics Covered: E-commerce

About Pulse E-commerce Summit:

The Pulse eCommerce Summit returns for its highly anticipated fourth edition, offering an opportunity for ambitious high-growth retailers and brands to gain inspiration and innovation in the eCommerce sphere. From speakers representing top premium lifestyle brands, attendees can gain insights on topics like internationalization, new customer acquisition, performance marketing, and more. 

11. BrightonSEO

• When and Where: April 10-11 (Brighton, UK); September 23-24 (San Diego, US); October 23-24 (Brighton, UK).
• Format: In-person and online.
• Speakers: Abi Bennetts, Ade Holder, and Akash J Hashmi, among others.
• Pricing: £250- £560 (UK), TBA (US). Free tickets are available through lotteries. 
• Topics Covered: Advanced SEO, AI-tools, Data-driven Influencer Marketing, etc.

About BrightonSEO:

BrightonSEO is one of the world’s most renowned search marketing conferences, held biannually in Brighton, UK. Founded in 2010 as a small meetup in a pub, it has grown into a premier event, attracting thousands of SEO professionals and digital marketers globally. Known for its relaxed, friendly atmosphere, BrightonSEO offers a mix of practical workshops, insightful talks, and networking opportunities. 

12. SEO Spring Training

• When and Where: May 1-4 (Chandler, AZ, USA)
• Format: In-person.
• Speakers: Travis Weathers, Adam Chronister, Barry Page, and more. 
• Pricing: $1197-$2897
• Topics Covered: TBA

About SEO Spring Training:

SEO Spring Training is a hands-on, immersive event designed for digital marketers, agencies, and small business owners to stay ahead in the ever-evolving SEO landscape. Over three days, industry experts share actionable insights and provide training workshops on topics like site audits, CRO, lead generation, and more. 

13. B2B Marketing Expo

• When and Where: May 7-8 (Miami, FL) and October 22-23 (Los Angeles, CA)
• Format: In-person.
• Speakers: Rachel Russell, Yovany Jerez, Rishi Mohan, and many others.
• Pricing: Free.
• Topics Covered: Latest industry trends, building brands, and more.

About B2B Marketing Expo:

The B2B Marketing Expo is a premier event designed for marketing professionals seeking to elevate their strategies and stay ahead in the ever-evolving business landscape. Held at the LA Convention Center, this two-day event brings together over 5,000 CEOs, CMOs, and marketing decision-makers. 

With free admission, the expo offers unparalleled access to innovative ideas, networking opportunities, and actionable strategies to drive business growth and career advancement. Don’t miss this transformative event for marketing leaders!

14. Nordic SEO Summit

• When and Where: May 22, 2025 (Clarion Hotel, Helsinki, Finland)
• Format: In-person.
• Speakers: Bastian Grimm, Jutta Lehtinen, Martin Splitt, and many others.
• Pricing: €499-€599 (early bird tickets are available until Jan 31, 2025)
• Topics Covered: SEO for Product Managers, Technical SEO, Ethical SEO and AI, etc.

About Nordic SEO Summit:

The Nordic SEO Summit, Scandinavia’s largest English-language SEO conference, debuts on May 22, 2025, in Helsinki. Featuring top speakers from across Europe, it offers actionable insights, fresh perspectives, and invaluable networking opportunities. Join industry leaders and experts to explore cutting-edge SEO trends and strategies for lasting success.

15. Campixx 

• When and Where: June 12-13, 2025 (Berlin, Germany)
• Format: In-person
• Speakers: Ben Harmanus, Franz Wegner, Johanna Hartung, and more.
• Pricing: €99 – €669
• Topics Covered: TBA 

About Campixx:

Since it was founded in 2009, Campixx has grown into one of the biggest digital marketing events, drawing in marketers and business owners from all over. In addition to its primary focus on SEO and content marketing, this conference gives you a chance to talk about a bunch of things, from AI-powered marketing tools and tools to data analytics and reporting. 

16. SEO on the Beach

• When and Where: June 2025 (Spain)
• Format: In-person
• Speakers: TBC
• Pricings: €289
• Topics Covered: TBA

About SEO on the Beach:

Following approximately a decade of organizing SEO on the Beach, Sico de Andrés has handed over the reins to Iñaki Huerta. Expect to continue enjoying the familiar blend of insightful talks, interactive workshops, games, and beachside networking, affectionately known as “beachworking.”

17. Growth Minded SuperHeroes

• When and Where: June 18, 2025 (Frankfurt, Germany)
• Format: In-person
• Speakers: Els Aerts, Jordan Lentze, Talia Wolf, and more 
• Pricings: €499 – €799 (early bird tickets are available until Feb 1, 2025) 
• Topics Covered: Design for Growth, CRO, User Research, and more.

About Growth Minded Superheros: 

Growth Minded Superheroes (GMS) unites 800+ marketers passionate about growth strategies and experimentation. With a decade of conference experience, GMS fosters global connections, with 40% international attendees in 2023. Network, learn from diverse markets, and explore innovative ideas to overcome growth challenges alongside like-minded professionals.

18. SEO Estonia

• When and Where: July 9-11, 2025 (The Creative Hub, Tallinn, Estonia)
• Format: In-person
• Speakers: Helene Jelenc, Robert Niechciał, Kasra Dash, and more 
• Pricing: €449 – €1449
• Topics Covered: TBA

About SEO Estonia:

SEO Estonia gathers top industry minds to share practical insights and actionable strategies. Featuring 17 world-class speakers, global experts, and local talent, it attracts attendees from 25+ countries. Highlights include two mastermind events—one exclusive for VIPs, speakers, and sponsors, and another open to all participants.

19. INBOUND 2025

• When and Where: September 3-5, 2025 (Moscone Center, San Fransisco, CA)
• Format: In-person
• Speakers: TBA.
• Pricing: TBA
• Topics Covered: TBA

About Inbound:

INBOUND, hosted by HubSpot, is your ticket to a dynamic journey through the latest marketing, sales, and AI trends. You’ll learn hands-on, hear expert keynotes, and get actionable insights you can use right away. Meet like-minded professionals and get inspired by industry leaders. 

But it’s not just about work; it’s about enjoying a 360° experience packed with education, entertainment, wellness, and surprises. 

20. Content Marketing World

• When and Where: September 15-17, 2025 (San Diego, CA)
• Format: In-person or online.
• Speakers: Ann Handley, Ethan Braden, Aisha Harris, and many others.
• Pricing: TBA
• Topics Covered: Content Marketing Strategy, Content Experience, Content Marketing ROI, etc.

About Content Marketing World:

You’re in for an exciting journey to the heart of content marketing innovation at Content Marketing World! A treasure trove of expert advice and fresh ideas awaits you at this event, which will feature over 150 sessions and keynotes from around the world.

Learn about everything from AI to analytics to storytelling to social media. Besides customizable tracks, immersive workshops and masterclasses help you get better at content. 

21. SMX Advanced Europe  

• When and Where: September 30 – October 1, 2025 (Berlin, Germany)
• Format: In-person
• Speakers: Alex van de Pol, Andrew Lolk, Ann-Kathrin Reitmeyer, and more.
• Pricing: TBA
• Topics Covered: TBA

About SMX Advanced Europe: 

This year’s SMX Advanced Europe event focuses on advanced SEO and PPC tactics and delivers fast-paced, Q&A-packed sessions led by industry experts. With SMX Advanced, you’ll get unbiased content to help you succeed in marketing. 

22. Barbados SEO

• When and Where: November 6th – 7th 2025 (O2 Beach Club Hotel & Spa, Barbados)
• Format: In-person
• Speakers: Martin MacDonald, Marty Weintraub, Greg Gifford, and more.
• Pricing: $150 – $2200
• Topics Covered: TBA

About Barbados SEO:

Barbados SEO promises an unparalleled experience, combining top-tier speakers with the stunning backdrop of Barbados, the jewel of the Caribbean. In this unique event, leading minds in SEO and digital marketing will provide face-to-face advice and insights. Take part in niche-specific discussions and learn valuable skills while enjoying Barbados’ beauty.

23. International Search Summit (IIS) 

• When and Where: 13 November 2025 (World Trade Center, Barcelona, Spain)
• Format: In-person.
• Speakers: TBA. 
• Pricing: €145 – €795
• Topics Covered: TBA

About International Search Summit:

The International Search Summit will give you the secrets to running global campaigns and managing international websites! You will get to discover how to manage international websites and run global campaigns at this unique event! 

This is your chance to elevate your international marketing game and propel your brand to new heights with hands-on knowledge from seasoned marketers.

24. Chiang Mai SEO Conference

• When and Where: TBA (Chiang Mai, Thailand)
• Format: In-person
• Speakers: TBD
• Pricing: TBD
• Topics Covered: TBA

About Chiang Mai SEO Conference:

Chiang Mai SEO (CMSEO) is an event where 800 of the best SEO entrepreneurs, agencies, and super affiliates get together. You’ll get cutting-edge strategies and insights from real-life success stories, so don’t miss it. For digital marketers of all levels, CMSEO offers inspiration, motivation, and valuable connections with diverse perspectives and networking opportunities.

25. Tech SEO Connect

• When and Where: December 4-5, 2025 (North Carolina, USA)
• Format: In-person
• Speakers: TBA 
• Pricing: TBA
• Topics Covered: TBA

About Tech SEO Connect:

Tech SEO Connect is a two-day event that deepens technical SEO expertise and fosters global connections. With hundreds of on-site professionals, it encourages collaboration and growth. Featuring diverse speakers, topics include search engine indexing, large data management, and advanced machine learning techniques, offering actionable insights for cutting-edge SEO strategies.

Advantages of Attending an SEO Conference

If you’re interested in search engine optimization, attending SEO conferences can be one of the best things you can do to grow your skills and stay ahead in the industry. Let us tell you why.

Learn from Experts

SEO conferences bring together the best minds in the industry. By attending, you get a chance to hear directly from experts who share their strategies, tools, and insights. This can help you stay updated on the latest trends and learn practical tips to improve your website’s performance.

Stay Ahead of Changes

SEO is always changing. What worked last year might not work today. At a conference, you’ll learn about the latest updates in search engine algorithms, new tools, and upcoming trends. Staying informed helps you stay ahead of your competitors.

Networking Opportunities

Meeting people in person can create valuable connections. SEO conferences are full of like-minded individuals—professionals, business owners, and marketers. You can share experiences, exchange ideas, and maybe even find new partners or clients.

Hands-On Learning

Many conferences include workshops and live demonstrations. These sessions give you the chance to apply what you’re learning in real-time. This practical experience can make a big difference in understanding how to implement SEO strategies effectively.

Inspiration and Fresh Ideas

Sometimes, working on SEO can feel repetitive. Attending a conference can inspire you with fresh perspectives. Listening to others’ success stories or creative approaches might spark new ideas for your own projects.

Grow Your Career

If you’re looking to grow in your career, attending an SEO conference shows that you’re serious about learning and staying current. It’s a great way to build your skills and gain credibility in the industry.

In short, an SEO conference is an investment in yourself and your success!

Tips for Maximizing Your Experience at an SEO Summit

Attending an SEO conference is exciting, but to get the most out of it, you need a plan. Here are some tips to help you make the most of your time.

Plan Ahead

Before the conference, take a close look at the schedule. Highlight the sessions and speakers you don’t want to miss. Prioritize topics that align with your goals or areas where you need improvement. Having a clear plan will help you stay focused and avoid feeling overwhelmed.

Network with Purpose

Conferences are perfect for meeting like-minded people. Don’t be shy—introduce yourself to speakers, attendees, and exhibitors. Bring plenty of business cards, but remember, it’s not about quantity. Focus on making genuine connections. A quick chat could lead to long-term collaborations or valuable advice.

Take Notes

With so much information shared, it’s easy to forget things. Take detailed notes during sessions, especially on actionable tips or tools you want to try later. If you hear something particularly useful, jot down how you can apply it to your own projects.

Ask Questions

Don’t hesitate to ask questions, whether during sessions or when chatting with experts. It’s a great way to dive deeper into topics and solve specific challenges you’re facing.

Follow Up After the Event

After the conference, follow up with the people you met. Send a quick email or connect on LinkedIn. Also, review your notes and start implementing what you learned. Knowledge is valuable only when put into action.

By preparing well and staying engaged, you’ll make the most of your time at an SEO conference and come away with tools and connections to grow.

Recommended Tools and Resources for SEO Conference Attendees

Going to an SEO meetup can be exciting, but being prepared can make it even better. Here are some tools and resources to help you get the most out of your experience:

Notebook or Note-Taking App

Bring a physical notebook or use a note-taking app like Evernote or OneNote. Conferences are packed with useful tips, and writing things down helps you remember them later. If using an app, organize your notes by session for easy access.

Business Cards

Networking is a big part of conferences. Even in the digital age, having business cards ready makes a great impression. Include your name, job title, and contact details.

LinkedIn App

Many professionals prefer connecting on LinkedIn. Having the app handy lets you send or accept connection requests on the spot. You can also follow speakers and attendees to stay in touch.

Event App or Program Guide

Most conferences offer an app or printed guide with schedules, maps, and speaker info. Use these to plan your day and avoid missing important sessions.

Portable Charger

Between taking notes, snapping photos, and using social media, your phone battery can drain quickly. A portable charger ensures you stay powered up all day.

Comfortable Bag

You’ll likely collect swag, brochures, and other materials. A comfortable bag will keep your hands free and your shoulders happy.

Social Media Tools

Twitter and Instagram are often buzzing during conferences. Follow the event hashtag to join the conversation, connect with attendees, and share your insights.

Being prepared with these tools ensures you’ll have a smooth and productive conference experience.

How to Choose the Right SEO Event

Picking the right SEO event to attend can feel overwhelming with so many options out there. Don’t worry—we’ll guide you through some key steps to help you choose the best one for your goals.

Know Your Goals

First, think about what you want to get out of the event. Are you looking to learn new skills, network with others, or stay updated on industry trends? Knowing your goals will help you narrow down your options. For example, if you’re a beginner, look for events that focus on SEO basics. If you’re more advanced, seek conferences with in-depth sessions on specific topics like technical SEO or link building.

Check the Speakers and Agenda

Take a look at the lineup of speakers. Are they well-known experts or professionals with a lot of experience? A good SEO event will feature speakers who can offer valuable insights. Also, review the agenda to see if the sessions match your interests. Are there topics you’re excited to learn about?

Consider the Format

Do you prefer in-person or virtual events? In-person events are great for networking and hands-on workshops, while virtual ones are often more affordable and convenient. Choose the format that fits your schedule and learning style.

Read Reviews and Ask for Recommendations

Look for reviews from people who’ve attended the event before. Check social media or ask colleagues for their opinions. Honest feedback can help you decide if it’s worth your time and money.

Set Your Budget

SEO events can range from free webinars to pricey conferences. Decide how much you’re willing to spend. Don’t forget to factor in travel and accommodation costs if it’s an in-person event.

By thinking through these points, you’ll be able to find the perfect SEO event to boost your skills and grow your network. Happy learning!

Learn and Grow With the Best SEO Conferences

With our list of all the major SEO conferences around the world, all you have to do is pick out the conferences that suit you. From the knowledge and experience you gather from these conferences, you can build your own SEO strategy and find success. 

FAQs about SEO Conferences, Events, Summits