In today’s digital age, search engine optimization (SEO) has become an indispensable tool for businesses to reach their target audience. Bangladesh’s booming eCommerce landscape is no exception.
The best eCommerce websites in the country are using SEO to attract organic traffic and ultimately drive sales. In this post, we will try to understand how these platforms used and implemented effective SEO strategies.
E-commerce Websites in Bangladesh
E-commerce Site | Niche | Organic Traffic | Domain Rating |
Daraz | Online Retail | 2.6M | 77 |
Chaldal | Groceries | 202K | 61 |
Pickaboo | Electronics | 167K | 60 |
Rokomari | Books | 654K | 76 |
Ajkerdeal | Online Retail | 452 | 57 |
Othoba | Online Retail | 278K | 62 |
PriyoShop | Retail and B2B | ||
Shajgoj | Cosmetics | ||
Ryans Computers | Electronics | ||
Startech | Electronics |
Daraz
Daraz has pretty much become the face of e-commerce in Bangladesh; it’s the most popular e-commerce website in Bangladesh. They’ve got a massive selection of products, from clothes to electronics and even groceries. What’s cool is that they don’t sell their own stuff; they’re more like a platform for other businesses to sell their products.
The best thing about Daraz is how easy it is to use. You can quickly find what you’re looking for, and the checkout process is a breeze. Plus, they offer a bunch of payment options, so you can choose what works best for you.
Now, there are a couple of things to keep in mind. Some users have complained about slow deliveries, especially if you live outside of Dhaka. And if you opt for cash on delivery, be prepared to pay a small extra fee. Also, getting in touch with customer support can sometimes be a bit of a challenge.
Chaldal
Chaldal has been a game-changer in the Bangladeshi e-commerce scene, especially when it comes to groceries. They’ve been around since 2013 and have built a reputation for providing a wide range of products, from fresh produce to household essentials.
One of the things that sets Chaldal apart is their speedy delivery. You can get your groceries delivered within an hour, which is super convenient. They also offer flexible delivery times, so you can choose when it works best for you.
Beyond groceries, Chaldal has expanded to include other products like fashion and lifestyle items. This means you can do your one-stop shopping for everything you need. And during the pandemic, they played a vital role in keeping people supplied with essentials.
While Chaldal has a lot of great things going for it, there are a few areas where they could improve. Some users have complained about the app being buggy and the mobile website looking a bit messy. There have also been instances of wrong products being delivered. And while their telemarketing approach might be helpful for some, others find it a bit intrusive.
Pickaboo
If you’re on the hunt for the latest tech gadgets in Bangladesh, Pickaboo is the place to be. This popular online retailer has gained a reputation for offering a wide range of authentic products, excellent customer service, and convenient features.
From smartphones and laptops to tablets and home appliances, Pickaboo has something for everyone. Enjoy the peace of mind that comes with buying genuine products backed by official warranties. And with features like 3-hour express delivery (in select areas), secure payment options, and easy returns, shopping on Pickaboo is a hassle-free experience.
While their website could use a little more polish in terms of user-friendliness, Pickaboo’s commitment to customer satisfaction and quality products makes it a top choice for tech enthusiasts in Bangladesh.
Rokomari
If you’re a book lover in Bangladesh, Rokomari is a must-visit online bookstore. They have an incredible selection of books, from classic novels to the latest bestsellers. Whether you’re looking for fiction, non-fiction, textbooks, or something else entirely, you’re sure to find it at Rokomari.
In addition to books, Rokomari also offers a variety of other products, such as DVDs, educational tools, and tech essentials. This makes them a one-stop shop for all your shopping needs.
While Rokomari is a great place to find books, the website can be a bit cluttered and difficult to navigate. However, once you get used to it, you’ll find that it’s easy to find the books you’re looking for.
Ajkerdeal
Ajkerdeal, founded in 2011, was one of the early movers in the Bangladeshi e-commerce scene. They initially gained a strong following, but with increased competition from newer platforms, their market share has declined.
While Ajkerdeal still operates, they face challenges in maintaining their former popularity. Their website and product line could benefit from significant updates to stay competitive.
Despite these challenges, Ajkerdeal remains a trusted name in Bangladesh. They offer a variety of products, from men’s and women’s items to home appliances and gadgets. Their seven-day return policy and guarantee of authentic products provide customers with peace of mind.
However, to regain their former market share, Ajkerdeal needs to focus on improving their website design, attracting more sellers to increase product variety, and providing more detailed product images. By addressing these areas, they can enhance the overall user experience and appeal to a wider audience.
Othoba
Othoba, launched in 2015 by PRAN-RFL, is a trusted online shopping platform in Bangladesh. They offer a wide range of products, from home essentials to electronics and groceries.
One of the highlights of Othoba is their commitment to quality and convenience. They ensure that all products are authentic and deliver your orders on time. Additionally, their customer service team is always ready to assist you with any queries or concerns.
However, there are a few areas where Othoba could improve. The website could benefit from a more organized layout, and it would be helpful to have more user reviews to help customers make informed decisions.
PriyoShop
Priyoshop has established itself as a popular online shopping destination in Bangladesh, offering a diverse range of products to cater to various customer needs. As a B2B platform, Priyoshop provides businesses with the opportunity to source a wide selection of quality products at competitive prices.
One of the key factors contributing to Priyoshop’s success is its user-friendly interface, which makes it easy for customers to navigate and find the products they’re looking for. In addition, their quick delivery services ensure that customers receive their orders promptly, enhancing their overall shopping experience.
Shajgoj
Shajgoj is a popular online beauty store in Bangladesh, known for its wide range of international cosmetic brands. They offer everything from makeup and skincare to fragrances and personal care products.
One of the things that sets Shajgoj apart is their commitment to authenticity. They only sell genuine products, so you can be sure you’re getting the real deal.
In addition to their products, Shajgoj also has a helpful beauty blog with tips and advice.
Shajgoj is easy to use, with both a website and mobile apps available. They also offer various promotions, such as free shipping and buy-one-get-one deals.
Ryans Computers
Ryans Computers is a well-established name in the Bangladeshi tech market, specializing in computers, laptops, and IT accessories. With both physical stores and an online presence, they cater to a wide range of customers, from tech enthusiasts to professionals and everyday users.
One of the standout features of Ryans Computers is their extensive product range. They offer a diverse selection of products, including desktops, laptops, components, peripherals, office equipment, cameras, and smart devices. This ensures that customers can find everything they need in one place.
In addition to their impressive product selection, Ryans Computers is also known for its exceptional customer service. They prioritize customer satisfaction and provide helpful assistance to customers at every stage of the shopping process. Their integrated chatbot and 24/7 online support make it easy for customers to get the help they need.
Ryans Computers also offers a variety of convenient shopping options, including 0% EMI plans and nationwide cash on delivery. This makes it easy for customers to purchase the products they need without breaking the bank.
Startech
Star Tech and Engineering Ltd. is a leading e-commerce company in Bangladesh, specializing in computer hardware, laptops, gadgets, and accessories. Established in 2007, they’ve built a strong reputation for offering high-quality products and exceptional customer service.
With a nationwide network of 19 outlets and a robust online presence, Star Tech caters to a wide range of customers, from gamers to everyday consumers. They offer a comprehensive selection of tech products, including laptops, desktops, computer components, peripherals, mobile devices, networking products, and gaming accessories.
One of the standout features of Star Tech is its commitment to customer satisfaction. They prioritize reliable service, fast delivery, and a personalized shopping experience. Their team of experts is always available to assist customers with any queries or provide tailored recommendations.
While Star Tech is a trusted name in the industry, there are a few areas where they could improve. The website design could benefit from a more modern and user-friendly interface, and the search functionality could be enhanced to make it easier for customers to find the products they’re looking for.
SEO is Crucial for E-commerce Websites in Bangladesh
E-commerce SEO is crucial for online success in Bangladesh’s competitive e-commerce market. The best eCommerce websites leverage SEO strategies to improve their visibility in search engine results, attract more organic traffic, and ultimately boost sales.
These platforms ensure an improved user experience and drive organic growth in the digital marketplace by optimizing their website content, structure, and technical aspects.