Since its release, WooCommerce has revolutionized the e-commerce industry. This giant e-commerce platform now features millions of online stores.
But the question is, is this the right platform for you to get started? How are the experts using it?
To give you the answers to your questions, we have made this list of amazing WooCommerce statistics that will help you understand this platform better.
Key WooCommerce Statistics
As of June 2024, WooCommerce powers 4,798,285 websites in the world. (Store Leads)
There were almost 4 million WooCommerce stores at the start of 2023! That’s a big jump – almost 9% more than the year before.
The most popular niche for WooCommerce stores is home and garden. (Store Leads)
5.5% of all WooCommerce stores sell home and garden-related products. Following closely behind is clothing (5.1%).
28.5% of WooCommerce stores sell less than 10 different products. (Store Leads)
Most WooCommerce stores (1,367,756) sell 1-9 different products. Only 90,322 WooCommerce stores sell more than a thousand products in their stores.
1 out of 5 websites built on WordPress uses the WooCommerce plugin. (Meetanshi)
WordPress powers almost 2 out of every 5 websites on the internet. That means, 1 out of every 15 websites on the internet uses WooCommerce.
The WooCommerce plugin can be used in 67 languages. (Colorlib)
Because of this, WooCommerce became super popular globally.
62% of orders in the WooCommerce store are placed from mobile devices. (Metorik)
Not surprising at all because nowadays, most people browse the internet with their smartphones.
The WooCommerce website got 2.5 million monthly visitors in April 2024. (Colorlib)
52% of this traffic is from organic search, 26% of them are direct, 12% came from paid ads, and 3.1% from social media.
The average growth rate for a WooCommerce store is 8.9%. (Putler)
That means you are likely to succeed with a WooCommerce store if you do everything right.
The average conversion rate for WooCommerce is 2.3%. (Metorik)
However, this number may vary industry-wise. This statistic is the average across all industries.
The average age of a WooCommerce store is 4 years. (Metorik)
That means, merchants usually find success through WooCommerce because the average store age is quite high.
It takes 172 days for a WooCommerce store to get their first 100 orders on average. (Metorik)
Stores that reached the million orders milestone, took them more than 6 years. Also, less than 1% of stores have achieved this feat.
The average refund rate for WooCommerce stores is 2.8%. (Metorik)
That’s a fairly low refund rate, which is good news for WooCommerce store owners. It means that most customers are happy with their purchases.
WooCommerce Usage Statistics
34% of all the online stores in the world are powered by WooCommerce. (AfterShip)
Among the top 10k websites, 240 online stores WooCommerce, that’s 2.4%. Also, in the top 100k, the number is 2890 (2.89%), and in the top 1 million, it’s 29,636 (2.96%).
In the last three months, 21,839 people switched to WooCommerce from other e-commerce platforms. (Store Leads)
Among these 22,000 websites, almost 8,000 sites migrated from Shopify, and 5,000 sites migrated from Custom Cart.
At the same time, WooCommerce lost 17,613 customers to other platforms. (Store Leads)
Shopify got most of these 17k customers, which amounts to 7253 websites. Also, Custom Cart got 5843.
The USA has the largest number of WooCommerce stores. (Store Leads)
9.4% of all WooCommerce stores are in the US, followed by the UK (3.8%), India (2.6%), and Italy (2.4%).
37.5% of WooCommerce store owners also use Facebook to promote their business. (Store Leads)
1,797,413 WooCommerce stores also have a Facebook page and 51,766 of them have a Facebook group.
Instagram is also huge among WooCommerce store owners as 36.9% of them use it.
UPS is the most popular shipping carrier among WooCommerce users. (Store Leads)
2.3% of all WooCommerce stores use UPS, whereas FedEx and USPS are a close second with 2.1%.
53.1% is the average bounce rate for WooCommerce stores. (Metorik)
This stat proves that most WooCommerce is not user-friendly or not optimized for user experience.
The most-used WooCommerce version is 8.9. (Metorik)
41% of stores use the latest version of WooCommerce whereas only 8% of stores use version 7.
Stripe is the most popular payment gateway for WooCommerce stores. (Metorik)
48% of WooCommerce stores use Stripe and 28% use PayPal Payments.
WooCommerce Financial Statistics
The average annual revenue of a WooCommerce store is $381,000. (Putler)
The top 10% of stores make over $1.6 million per year and on the other hand, the bottom 10% makes $3100 yearly. The majority of the stores make $25,000 annually.
WooCommerce-powered stores generated more than $20 billion in revenue in 2020. (Meetanshi)
In 2019, it was $11.8 billion, which has almost doubled over the year.
The total annual revenue generated by WooCommerce is more than some countries. (Tech Report)
For example, in the same year, WooCommerce generated $11.8 billion in revenue, while Pakistan, Nigeria, and some other countries generated less.
66% of all WooCommerce orders have free shipping. (Metorik)
This means that people will buy your product more if it has free shipping.
The average shipping cost for a WooCommerce order is $17. (Metorik)
All the WooCommerce stores generate $40.23 trillion in monthly sales. (AfterShip)
That’s almost 9% of all the revenue generated by e-commerce stores. Although WooCommerce has the most market share, Custom Cart generates more than 50% of total monthly revenue.
WooCommerce stores get the most sales in December, 16% more than the average. (Metorik)
On the other hand, January is the worst month for sales. On average, stores get 15% less sales.
During Black Friday, WooCommerce stores see a 70% increase in daily sales. (Metorik)
The increase is due to the sales and promotions that the merchants offer. Because of the insane amount of discounted deals, sales increase across all industries.
The average order value of WooCommerce stores is $122 (Metorik)
The average order value for new customers is $113 and for recurring customers, it is $107.
WooCommerce stores make more on weekends than weekdays. (Metorik)
On the weekends, WooCommerce stores see a 28% increase in sales compared to the weekdays.
More than half of the WooCommerce revenue comes from the United States. (BlogOnYourOwn)
55% of all the revenue generated by WooCommerce comes from the US alone.
Nearly a quarter (26%) of all revenue generated through WooCommerce stores comes from digital products. (Metorik)
Also, 12% of total revenue comes from memberships and subscriptions.
The average number of currencies used in a WooCommerce store is 2.8 (Metorik)
That means, most of the stores have multicurrency options.
The average abandoned cart value for WooCommerce stores is $156. (Metorik)
That’s why, bigger stores have specific strategies to recover these abandoned carts and turn them into sales.
WooCommerce Customer Statistics
On average a WooCommerce store has 320 customers. (Metorik)
However, the median number of customers per store is 92.
58% of WooCommerce store customers only purchase once. (Metorik)
Only 14% of customers re-purchase from a store within 3 months.
The average WooCommerce customer places 2.3 orders in their lifetime. (Metorik)
Usually, female customers spend 13% more than males in WooCommerce stores. (Metorik)
So, if you have unisex products, you should focus more on appealing to your female customer base.
WooCommerce Theme Statistics
43% of WooCommerce stores use a child theme. (Metorik)
Child themes are great for giving stores a more personalized look and that’s why almost 1 in 2 WooCommerce stores use it.
The WordPress theme directory has more than 2000 themes for WooCommerce. (WordPress)
Although most WordPress themes are compatible with WooCommerce, when you search with the keyword “WooCommerce” in the WordPress theme repository, it gives you 2,015 themes.
ThemeForest has almost 8000 themes for WooCommerce. (ThemeForest)
Except for WordPress, ThemeForest is the most popular marketplace for premium WooCommerce themes. As you can see, it has a huge collection.
The official WooCommerce website has 85 themes in total. ( WooCommerce)
Among these themes, only 3 of them are free.
The average premium WooCommerce theme costs $79/year. (Colorlib)
This average is based on only the themes available on the official WooCommerce site.
Astra is the most popular theme as 10.6% of all WooCommerce sites use it. (Store Leads)
Around 509,949 WooCommerce stores use the Astra theme. The next popular themes are Flatsome (393,684), Hello (278,309), and Divi (259,791).
Flatsome is the best-selling WooCommerce theme in ThemeForest. (ThemeForest)
With a total of 239.4k sales and over 5k+ five-star ratings, Flatsome is the most popular theme in the marketplace.
WooCommerce Plugin Statistics
The WooCommerce plugin crossed 1 million active installations within two years of its launch. (Meetanshi)
WooCommerce became super popular, super fast. Not many plugins could achieve this level of popularity in such a short time.
An average WooCommerce store owner uses 58 active plugins on their site. (Metorik)
The lowest number of plugins for a WooCommerce store is 4 whereas the highest number of plugins is more than 200.
The WooCommerce plugin has more than 7 million active installations. (WordPress)
Not only that but it also has over 84 million downloads and it gets downloaded around 30,000 times every day!
Yoast is the most popular plugin for WooCommerce stores as 35.8% of them use it. (Store Leads)
Almost 2 million WooCommerce stores use the Yoast SEO plugin. The second and third most popular plugins are Google Tag Manager (34.8%) and Google Site Kit (33.8%).
More than 4000 plugins built for WooCommerce stores are in the WordPress plugin repository. (WordPress)
Even though WordPress has more than 60k plugins, WooCommerce-related and/or compatible plugins are around 4000.
There are 850 extensions for WooCommerce stores on the official WooCommerce website. (WooCommerce)
Among these 850 extensions, only 89 of them are free.
Make More Money With Your WooCommerce Store
These WooCommerce statistics that we have listed for you give you a clear picture of the current state of the e-commerce platform and the industry. With these insights, you can build the perfect strategy for your WooCommerce store which will generate the revenue that you want.
But remember that every store is unique and the success depends on your customer base, location, niche, and many other factors.